Articles & Insights

In-depth articles on practice management, staffing, marketing, and growth strategies from industry experts.

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Beyond the Prescription: Why Contact Lens Safety Deserves Our Attention

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Beyond the Prescription: Why Contact Lens Safety Deserves Our Attention

10/20/2026

Healthy Aging: What We ECPs Can Do to Share the Word With Our Patients

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Healthy Aging: What We ECPs Can Do to Share the Word With Our Patients

9/23/2026

Presbyopia in Practice: How to Guide Patients Through One of Vision Care’s Most Inevitable Changes

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Presbyopia in Practice: How to Guide Patients Through One of Vision Care’s Most Inevitable Changes

4/30/2026

Demystifying Cataracts: Helping Patients Understand, Prepare, and Choose Confidently

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Demystifying Cataracts: Helping Patients Understand, Prepare, and Choose Confidently

1/14/2026

Keratoconus Management in Primary Eye Care: Why Early Detection and Referral Are Now the Standard of Care

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Keratoconus Management in Primary Eye Care: Why Early Detection and Referral Are Now the Standard of Care

1/14/2026

Managing Myopia in Children: What Every Parent Needs to Know

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Managing Myopia in Children: What Every Parent Needs to Know

1/14/2026

Helping Kids See Clearly: Understanding Ortho-K for Myopia Management

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Helping Kids See Clearly: Understanding Ortho-K for Myopia Management

1/14/2026

Stop Missing AMD Opportunities: A Practical Approach to Early Detection, Supplements, and Visual Performance

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Stop Missing AMD Opportunities: A Practical Approach to Early Detection, Supplements, and Visual Performance

1/13/2026

AMD in Primary Eye Care: How I Identify Risk Early, Educate Clearly, and Support Long-Term Vision

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AMD in Primary Eye Care: How I Identify Risk Early, Educate Clearly, and Support Long-Term Vision

1/13/2026

The Contact Lens Growth Plan: 5 Metrics I Watch to Increase Comfort, Loyalty, and Revenue

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The Contact Lens Growth Plan: 5 Metrics I Watch to Increase Comfort, Loyalty, and Revenue

1/13/2026

Daily Disposables Improve Compliance: How to Explain That to Patients (and Why It Matters)

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Daily Disposables Improve Compliance: How to Explain That to Patients (and Why It Matters)

1/13/2026

Contact Lens Patient Management: Build the Experience, Then Watch the Numbers Move

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Contact Lens Patient Management: Build the Experience, Then Watch the Numbers Move

1/13/2026

Glaucoma Treatment: Helping Patients Commit to Long-Term Vision Protection

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Glaucoma Treatment: Helping Patients Commit to Long-Term Vision Protection

1/13/2026

Glaucoma Patient Management: Clarity, Consistency, and Confidence Over Time

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Glaucoma Patient Management: Clarity, Consistency, and Confidence Over Time

1/13/2026

Glaucoma Examination: Building Confidence Through Process and Consistency

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Glaucoma Examination: Building Confidence Through Process and Consistency

1/13/2026

Team-Based AMD Care: How I Train Technicians to Reinforce Education and Boost Follow-Through

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Team-Based AMD Care: How I Train Technicians to Reinforce Education and Boost Follow-Through

1/13/2026

Dry Eye Patient Management: Elevating Care by Designing the Experience

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Dry Eye Patient Management: Elevating Care by Designing the Experience

1/13/2026

Building a Consistent Dry Eye Diagnosis System (That Actually Works)

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Building a Consistent Dry Eye Diagnosis System (That Actually Works)

1/12/2026

A Staged Dry Eye Treatment Plan That Works: From OTC Relief to Advanced Therapies

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A Staged Dry Eye Treatment Plan That Works: From OTC Relief to Advanced Therapies

1/12/2026

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